Built in Silicon Valley for the startup ecosystem. Norling Tax handles incorporation, compliance, and everything that follows. Big-firm experience at boutique-firm fees.
Will has spent more than a decade advising tech founders, crypto investors, and the small-firm operators who work alongside them. Before starting the practice, he worked in public accounting and in-house finance, with most of that time across technology, SaaS, and start-ups.
He started Norling Tax to build the kind of firm he kept recommending friends to: one that reads the whole picture, replies the same day, and treats your problems as his own.
Outside the office, Will is usually enjoying California's Central Coast with his family. Depending on the time of day, you can expect to find Will at his favorite espresso machine, which he has very strong opinions about.
Not mission-statement fluff. The actual operating rules we use to decide how a return gets prepared, how a client question gets answered, and how we use (and don't use) AI.
A licensed CPA reads every return before it leaves. We'd rather stay small than hand your work to someone still learning.
Plans, positions, and advice are delivered in plain-English memos. If we can't explain it in a paragraph, we don't understand it yet.
No ghosting during busy season. A 24-hour response SLA for every client, every month of the year.
Not judgment. We use modern AI tooling to move faster through structured work, then spend the saved hours on your actual strategy.
Every AI-surfaced answer is verified against primary sources. Nothing makes it into a return on the strength of a summary.
A great CPA relationship is uneventful. No April surprises, no IRS letters without a plan, no fire drills.